We run York's number one local news and entertainment website, YorkMix.com which reaches over 500,000 people every month, YorkMix Radio, home to some of the area's favourite radio presenters and Things to Do In York, our popular Facebook community with more than 35,000 members.
Our audience are your customers, and we provide creative ways for you to reach them. We look forward to working with you.
As York's number one multimedia news and entertainment platform and we're trusted to deliver!
Our numbers speak for themselves, so scroll down to find out more.
You can download a full copy of our media pack here
As a true multimedia platform you can find us in many places, from our website, through to appearing at some of the biggest events in the area.
We cover York & North Yorkshire including the towns of Selby, Tadcaster, Easingwold, Helmsley Malton, Northallerton, Thirsk and Pickering.
We have journalists and presenters based across the area meaning we're always on the scene at breaking stories.
This is an affluent area where people are happy to root their lives. Our audience thrives on that local connection and that's why they turn to YorkMix.
We provide a range of on air and online coverage opportunities for charity and community groups at no cost and we're always interested to hear about your events.
If it happens in York and North Yorkshire you'll hear about it first on YorkMix because we care about where we live. Everything we do starts with being at the centre of life in the community. If we canhelp you, please get in touch with us.
YorkMix radio promises songs you love, voices you know and news you trust.
Our presenters are all well known broadcasters, having worked for many years on local radio in York and North Yorkshire. They play a carefully selected mix of music from the 1980s to the best of today. All of our shows include local news and travel information as well as fun games, competitions and interviews.
Our online listening streams alone consistently deliver 105,000 monthly connections and we estimate a total weekly reach of 40,000 listeners, rising beyond this over multiple weeks.
Over the last few years there has been a revolution in radio listening.
Radio is now digital, with most listening done on a digital device such as a DAB radio or a smart speaker. In fact, online listening alone now accounts for more listening than to a traditional AM or FM radio!
YorkMix Radio broadcasts on DAB+ Digital Radio, directly to your smart speaker, via our app and our website, via Digital TV on Freeview channel 277 and Radio Player on Sky Q. We are at the forefront of the UK's digital radio future and will continue to be so.
Graham Watson, G's Taxi
Radio is effective - for every pound spent, radio delivers £7.70 revenue in return.
Radio works with online - in fact radio boosts online brand browsing by an average of 52%
Radio is targeted - we target York and North Yorkshire, your budget isn't wasted talking to people outside of that area.
Radio gets everywhere - unlike every other media, radio follows you. Get in the car? The radio is still there. Even in the shower you can still consume radio!
Radio is trusted - according to the Edelman Trust Barometer radio is the most trusted medium and brands that use radio are trusted more than those who don't.
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Airtime Advertising When you think of radio advertising you probably think of airtime. Using airtime your advert will be placed inside one of our ad breaks which broadcast three times an hour. A typical advert is thirty seconds long and is repeated several times a day over a number of weeks for maximum exposure. Our creative producers will work with you to create an advert that works for you.
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Take a listen to an example |
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Sponsorship Sponsorships are shorter messages than airtime adverts and are typically broadcast at regular intervals. Sponsorships are great for building trust and brand loyalty by attaching your name directly to ours, for example, "YorkMix Travel Update with your car showroom, take a look at our stock now at yourshowroom.com" |
Take a listen to an example |
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Promotions, Presenter Reads and Trailers Promotions are normally custom created to suit the needs of your business. We'll create a campaign that aligns your brand with ours. This might include competitions, outside broadcasts, in store appearances or other creative solutions. Promotions are a great way to draw attention to your business, event, store or product launch. |
Take a listen to an example |
YorkMix.com is the area's number one locally owned news and entertainment website, reaching 500,000 each month. Refreshed throughout each day by a team of highly respected local journalists, there's no wonder we're trusted by our readers.
Our marketing tools are fully measurable. Ofcom's latest Localness in the Media survey suggest that 89% of people obtain their local news from an online platform, a number that keeps growing! Our multimedia opportunties work alongside each other, and
YorkMix.com can also benefit the SEO of your own website.
Across the whole site at YorkMix.com you will find slots for banner adverts. These can be designed by our team of creatives, or you can supply artwork. Our banner adverts can be animated or contain multiple slides to provide additional information. Of course we'll provide you with with full stats to show how many times your advert has been shown and how many clicks it has achieved.
Sponsorships tie your business to an element within our editorial, for example arecruitment agency might be the headline sponsor of our jobs section. We'll feature your logo and a link to your own website on the relevant pages on YorkMix.com Sponsorships on YorkMix.com can also be backed up with on air sponsorship of the same content on YorkMix Radio
Competitions on YorkMix.com are a great way to engage with the audience. We'll feature editorial in the form of text, graphics and video We then ask a question based upon that content. You'll provide a prize to the winner and will also receive opt in data capture information.
From small village galas to race days on the Knavesmire, bonfires to music festivals, you'll find us at them all. Often you'll find our presenters hosting in front of thousands of people, and our mascot Mixie Monster is never far away either!
If you're organising an event, we'd love to be a part of it. We can assist you with everything from publicity ahead of the day to finding the right stage and headline acts.
We can even broadcast live from your event, be that a store opening, product launch or carnival! You'll be the focus of your own programme on YorkMix Radio, inviting our listeners to join you.
Speak to our events team today to discuss the ways in which we can help you to be the star or the show.
We're not confined to the studio, in fact we can broadcast from anywhere in York and North Yorkshire. As well as our roadshow stages we also have our own broadcast bus which has a full broadcast studio suitable for live interviews and podcast recording. The bus makes a huge impact wherever it goes and the opportunity to step inside a real radio studio is always exciting!
We've even used the bus to broadcast live from multiple places in one day bringing local events to life on air. The bus also has space for our Street Team to play games and give out merchandise promoting your business! The bus can also be co-branded with your logo.
Using video alongside graphics and text online can make a page up to 1200% more effective.
Our professionally trained video production team can produce video that works with our other marketing solutions or which can be used on your own web and social platforms.
We'll work with you to create a brief and then film, edit and produce the final video.
The YorkMix Voucher Shop is well established as the area's leading place to find massive discounts on great experiences.
Offering an introductory price to our audience, vouchers are a great way to attract a new audience to sample your products and services. You can use YorkMix Vouchers to advertise without any cash outlay and those redeeming their vouchers will often upspend directly with you and return in the future.
As you would expect, we are active across all major social media platforms.
As well as the usual pages you'd expect from a brand like ours on Facebook, X, Instagram and TikTok, we also operate the Facebook community, Things To Do In York which has over 35,000 active members.
We have 105,000 followers across our brand pages but due to the way social media platforms work, weekly reach can often be many times this number. Over 28 days we average a reach of 427,000 on Facebook alone.
We create compelling social content that works rather than posting straight ads that don't engage.
Without doubt the highlight of the YorkMix annual calendar is our night of recognition, the YorkMix Hero Awards.
This event recognises those people who make our area such a
wonderful place to live and do business. These awards are special because the shortlist is produced from nominations sent in by local people. Each category is supported by a local business with nominations coming via listeners to YorkMix Radio and readers of YorkMix.com
The event is broadcast live on YorkMix Radio and on our social media channels
If you would like to support the YorkMix Hero Awards and help us to celebrate the amazing talents of people in York and North Yorkshire please contact us today.
News Desk/Sales/Accounts
01904 375029
Studio/Competitions
01904 375030
WhatsApp
01904 375030
